ID Insights research - fragrances in home care
Problem: parity results with explicit questioners when choosing optimal fragrance from fragrance houses.
Approach: using medical grade neuroscience that has millisecond precision in evaluating fragrance impact on consumer with statistical relevance. Saving time and money using a scalable, robust system.
Result: discrimination among fragrance variables and optimal option chosen. Over time product superiority is achieved in: sales results, product engagement and customer satisfaction.
Conclusion: fragrances and similar product features are difficult to articulate in explicit questioners. Neuroscience tools provide deeper, quantified granularity of data to such stimuli - giving us clear parameters used to discriminate among variables.