ID Insights by ID Guardian
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ID Insights research - fragrances in home care


Problem: parity results with explicit questioners when choosing optimal fragrance from fragrance houses.

Approach: using medical grade neuroscience that has millisecond precision in evaluating fragrance impact on consumer with statistical relevance. Saving time and money using a scalable, robust system.

Result: discrimination among fragrance variables and optimal option chosen. Over time product superiority is achieved in: sales results, product engagement and customer satisfaction.

Conclusion: fragrances and similar product features are difficult to articulate in explicit questioners. Neuroscience tools provide deeper, quantified granularity of data to such stimuli - giving us clear parameters used to discriminate among variables.

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