ID Insights by ID Guardian
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ID Insights report - Vaseline product, marketing and online sales implicit evaluation


PRODUCT USAGE, MARKETING and ONLINE SHOPPING ANALYSIS and INSIGHTS that lead to quantifiable incremental improvements on consumer engagement and the bottom line.

Using sleek wearable EEG and ECG devices, facial coding, eye tracking and speech sentiment analysis, we capture emotional reactions in the different stages of testing process – in consumer experience when evaluating the product at home.

The insights are used to further optimize:

1.  CX of personal care products to gain product superiority in a competitive market.

2. Performance marketing.

3. Online conversion rates.

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