ID Insights by ID Guardian
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ID Insights report - top tea products in UK


PRODUCT USAGE ANALYSIS and INSIGHTS that lead to quantifiable incremental improvements on consumer engagement and the bottom line.

Using sleek wearable EEG and ECG devices, facial coding, eye tracking and speech sentiment analysis, we capture emotional reactions in the different stages of testing process – in consumer experience when using the product at home.

The insights are used to optimize CX of tea products to gain product superiority in a competitive market.

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